As couples increasingly prefer to spend the holiday doing something fun together, there are new opportunities to serve this market. And it’s not just about the day itself – when Valentine’s Day doesn’t fall on a weekend (like this year), you can use gift vouchers that can be redeemed at a later date.

Want to know more?

Find out how to maximize your sales with these Valentine’s Day marketing ideas.

Increase your availability for Valentine’s Day

It’s common to see a disproportionate amount of bookings around major holidays, and Valentine’s Day is no exception. If you’re offering activities on 14 February, make sure you increase your availability in your ticket shop so you can accept all the reservations you receive.

Find out more: How can I add new availabilities to my offers?

Create special offers for couples

As people search for Valentine’s Day gift ideas, it’s a good idea to rename one (or more) of your core offers to add a romantic touch. This will make it stand out and look like it’s tailored to the holiday, even if you’ve only made a few minor changes.

Find out more: How do I create an offer?

Offer a Valentine’s Day package deal (bundle)

Of course, you should also consider creating special offers for couples. Use the Regiondo bundle feature to combine your products and give an even better deal to the lovebirds that are considering trying your experiences. How about a city tour followed by a candlelight dinner?

Find out more: How do I create offer bundles?

Personalize your Valentine’s Day vouchers

Did you know that with Regiondo you can create individual voucher designs for each offer? Once you have created or edited your offers, you can customize the Valentine’s Day vouchers with the appropriate design and colors.

Find out more: How can I make individual modifications using the PDF editor?

Connect your ticket shop to the major distribution channels

Once you have prepared your ticket shop for Valentine’s Day, you should connect it to the main distribution channels for the holiday. For example, connect your ticket shop to GetYourGuide so that customers can easily find your offers before Valentine’s Day.

Conclusion

Valentine’s Day is becoming increasingly important for tours and activities as people prefer to give experiences rather than things.

To make the most of this holiday, it’s important to tailor your offers and ticket shop with a few simple tweaks.

For starters, make sure you increase your online availability. This will allow you to accept all incoming bookings when demand is higher than the rest of the season.

Next, try adding a romantic touch to your offers by renaming or bundling them. Bundles are a great way to add value and tailor your offers to a specific occasion.

And even though Valentine’s Day is only once a year, that doesn’t mean the benefits stop there. Many people prefer to celebrate on a different day, depending on their work and personal commitments. This is why paying special attention to your gift vouchers and tailoring them to the holiday can pay big dividends. It’s the perfect time to focus on offers that can be purchased in advance and redeemed later.

Finally, be sure to link your ticket shop to major online experience marketplaces such as Viator or GetYourGuide. Many people will go there to find aggregated Valentine’s Day deals instead of shopping around.

The post How to Maximize Sales Ahead of Valentine’s Day appeared first on Regiondo.

The Solo Dilemma: Tour Operators Need a Team

Operating as a solo tour operator has its limitations. When the workload becomes overwhelming, delegating tasks and empowering your team is essential. Without the ability to grant specific access to team members, the risk of unintentional changes, disruptions, and miscommunication looms large. The lack of collaboration tools can turn the orchestration of tours into a challenging solo act.

Imagine this: You run a successful city tour company with an ever-growing team of tour guides and staff. In an attempt to share the responsibilities, the logical step is to empower your team, allowing them limited access to your booking system.

Why Empowerment is Crucial

• Efficient Booking Management: Your tour guides, armed with access to Regiondo, can seamlessly manage their bookings, handle reservations, and interact directly with customers. This empowerment streamlines the booking process and enhances customer satisfaction.
• Real-Time Updates: With the ability to modify reservations and update tour details, your team can ensure that information is current and accurate. Real-time updates are crucial in the ever-changing landscape of tour operations.
• Customer Interaction: Granting your team the capability to directly engage with customers through the platform fosters a personalized experience. From answering inquiries to providing additional information, your team becomes an integral part of the customer journey.

The Dangers of Full Admin Rights

Now, imagine a scenario where your well-intentioned team is given full admin rights without the careful curation of access levels. Here’s where the symphony can hit a sour note:

• Unintentional Changes: Without specific access control, your team members might inadvertently alter critical settings within your booking system and disrupt your business operation.
• Disruptions to Booking Flow: Full admin rights mean the ability to make sweeping changes. While this is beneficial in certain situations, it can lead to disruptions in the booking flow if team members make modifications without a comprehensive understanding of the overall operation.
• Communication Breakdown: With unrestricted access, miscommunications can arise. Changes made by one team member might not align with the broader strategy, leading to confusion and a breakdown in effective communication.

The Collaborative Solution: Multi-User Access

In this challenging landscape, Regiondo’s multi-user access emerges as the perfect solution for managing your tasks. By carefully assigning roles and permissions, you empower your team to take an active role in the tour orchestration without compromising the integrity of your operation. This collaborative approach ensures that each team member plays their part in the ensemble, contributing to the success of your tours without hitting a discordant note.

Regiondo’s multi-user access isn’t just about adding users; it’s about strategically expanding your team within the platform. Picture this: giving your tour guides access to the bookings they need to manage, but without allowing them to unintentionally tweak critical settings. It’s the key to empowering your ensemble without compromising the integrity of your operation.

How Multi-User Access Works

Let’s explore the granularity of permissions, from managing bookings and altering appointments to interacting with customers and handling specific tour-related actions.

Adding Users with Tailored Access

As a tour operator, you have the ability to add other users (e.g., tour guides or assistants) to the platform. The magic lies in the details. Regiondo allows you to grant selective access to specific parts of the platform for each user. For instance, a city tour guide can be given access only to the corresponding city tour offer, bookings and messages, ensuring they focus on their specific responsibilities. It goes without saying that you can restict their access to the essential ticketshop settings or configurations, making sure your booking flow is under control.

Streamlining Collaboration with User Groups

For scenarios where multiple team members share similar roles or responsibilities (e.g., tour guides, accountants, assistants), Regiondo offers the creation of user groups. This feature streamlines collaboration by allowing you to group users with similar rights or offers.

Once the user group is created, you have the power to assign specific rights or offers collectively. This ensures that teams with similar responsibilities have a uniform set of permissions, minimizing the risk of discrepancies.

Keeping Everyone in the Loop with Notification Settings

Communication is key, and Regiondo understands this. In addition to managing access, you can set up added users to receive copies of email notifications or SMS notifications. This ensures that everyone in your team stays informed and aligned with the latest updates and developments. Just picture a scenario where your tour guides, upon receiving email notifications, are instantly informed of new bookings or modifications, allowing them to provide timely responses and enhance customer engagement.

If you’d like to learn more about setting up multi-user access in Regiondo, please visit our knowledge base.

Conclusion: Orchestrating Success with Multi-User Access in Regiondo

Multi-user access is not just a tool but a transformative solution for tour operators. It’s more than creating users and assigning permissions; it’s about fostering a collaborative environment where each team member contributes to the harmonious symphony of tour operations.

In the dynamic world of tour management, where every note counts, the ability to empower your team without compromising control emerges as a pivotal element for success. Multi-user access provides tour operators with the nuanced control needed to delegate tasks, streamline collaboration, and elevate the overall efficiency of the operation.

As you navigate the challenges of tour operations, remember that the power lies in the ability to delegate, collaborate seamlessly, and keep everyone in the loop. Here’s to a future where your tour operation doesn’t just survive but thrives in collaborative harmony!

The post Unlocking Team Productivity: A Guide to Multi-User Access in Regiondo Booking Software appeared first on Regiondo.

If you are using a booking system (for example, Regiondo) to sell your tickets online, you can often get this information using built-in analytics and reporting tools. In this blog post, we’re diving deep into the exciting realm of reporting features, demystifying the analytics dashboard, and highlighting the invaluable insights that can transform the way you manage your bookings. We will also discuss the challenges faced by tour providers and showcase how Regiondo’s sales reports are the keys to unlock valuable historical data.

Traffic and Booking Overview

Let’s kick off our journey with Traffic and Booking Overview, a dashboard that offers a basic overview on the most important business numbers. By providing insights based on order or event date, time range, or specific products, it sheds light on crucial metrics such as turnover, average ticket price, visits, orders, or tickets.

Why Traffic and Booking Overview Matters

• Holistic Business Insight: The overview consolidates essential metrics into one cohesive dashboard, providing a business funnel performance. This holistic insight is invaluable for business owners seeking to understand the overall health of their online sales at a glance.
• Key Performance Indicators (KPIs): The metrics presented in the Traffic and Booking Overview are more than just numbers; they serve as foundational Key Performance Indicators (KPIs). These KPIs offer a starting point for evaluating the success and efficiency of your tour and activity business, providing actionable data for decision-making.
• Strategic Data: Beyond being a collection of numbers, the overview empowers business owners to make strategic decisions. Whether it’s understanding which products are driving the most revenue or identifying trends in customer behavior, this tool equips you with the insights needed to navigate your business path strategically.

Use case:

Using the Traffic and Booking Overview, Sarah, a kayak tour provider, discovered that her sunset tours had the best performance. Armed with this knowledge, she tweaked her marketing strategy to focus on promoting these popular tours, leading to a significant boost in overall sales. Recognizing areas for improvement, she also implemented website enhancements, resulting in a notable increase in the overall conversion rate and, consequently, revenue.

Statistics Export

In the bustling world of tour and activity management, the ability to dissect and interpret your business data is like holding the map to hidden treasures. Here’s where Regiondo’s Statistics Export feature can help you unlock the full potential of your raw data. Choose the data you need (up to 80 parameters available!), filter it by product, pricelist, customer, or date range and export it in your preferred format (XLS, XLSX, or CSV). Moreover, every new custom payment method you are using for onsite bookings (e.g., cards, membership, unions) will also be shown in the statistics export. Suddenly, the numbers on your screen become actionable insights, ready to guide your next strategic move.

Why Business Owners Need Statistics Export

• Tailored Analysis: Business owners often grapple with the challenge of deciphering vast datasets to derive actionable insights. Statistics Export allows you to cherry-pick the specific data columns relevant to your analysis (e.g., product name, price list, coupo code and many more), ensuring a focused and tailored approach to understanding your business performance.
• Improved Decision-Making: Raw data alone is like scattered puzzle pieces; it takes Statistics Export to assemble them into a coherent picture. By exporting data related to sales, pricing, customer behavior, and more, business owners gain a comprehensive view. This, in turn, facilitates strategic decision-making, from pricing adjustments to targeted marketing campaigns.
• Performance Evaluation: Evaluating the performance of different activities or services is vital for business growth. With Statistics Export, you can delve into specifics like sales channels or resources, allowing for a detailed performance assessment. This feature is particularly beneficial during peak seasons when understanding what works can be the key to maximizing revenue.

Use case:

John, the manager of adventure sports experiences, faced the challenge of optimizing her offerings during holiday seasons. With exported data on sales channels, he determined which platforms yielded the highest returns. This information empowered him to allocate marketing budgets more effectively, focusing on channels that proved most lucrative for his adventure sports experiences. Additionally, he analyzed historical data to identify patterns in customer behavior during holidays and launched targeted discount code campaigns, resulting in increased bookings and heightened customer engagement even in the festive season.

Real-Time Statistics

In the fast-paced world of tour and activity bookings, real-time insights are a game-changer. Regiondo’s Real-Time Statistics provide an instant view of your events, available tickets, and sales. Select your offer, price list, date and time to view your event capacity. Here you can quickly check how many tickets were sold or validated and how many tickets are available.

Use case:

Alex, organizing boat tours, uses Real-Time Statistics during promotional events. With live updates on ticket sales, he can adjust pricing or offer exclusive deals on the spot, creating a sense of urgency and boosting ticket sales during the event.

Elevate Your Business with Regiondo’s Reporting Tools

As we wrap up our comprehensive guide to Regiondo’s analytics features, remember that these tools are not just numbers on a screen; they’re your business’s trusted allies. In a world where every decision counts, reporting features transform your data into actionable insights, making the journey of running your tour business smoother and more successful than ever before. Get ready to master data and elevate your booking game with Regiondo!

The post Mastering Data: A Comprehensive Guide to Booking System Analytics appeared first on Regiondo.

Understanding Channel Managers

At its core, a channel manager is a software solution designed to streamline the process of managing and distributing inventory of tours and activities across multiple online platforms. In other words, this tool acts as a central hub where operators can control availability, pricing and bookings from a variety of channels, including online travel agencies (OTAs), their own website and offline bookings. By automating these processes, channel managers significantly reduce the risk of overbooking and ensure smooth operations.

In the tours and activities sector, channel managers play a multifaceted role. First and foremost, as mentioned above, they facilitate real-time synchronization of inventory across all channels. This means that any change in availability or pricing is instantly reflected everywhere, eliminating inconsistencies that can lead to customer dissatisfaction. For example, if 14 seats are available for one of your experiences and you receive a booking through your official website, the channel manager will ensure that both your website and your OTA listings indicate that the updated availability is 13 seats. In addition, they provide operators with valuable insights into booking patterns, helping them make data-driven decisions to optimize their offerings and maximize revenue.

Key Features and Functionalities of a Channel Manager

When evaluating channel managers, certain features and functionalities stand out as particularly essential:

• Real-time synchronization: This is the backbone of any channel manager. It ensures that all channels are instantly updated to reflect any changes in bookings, availability or pricing.
• Wide range of integrations: A robust channel manager should integrate seamlessly with a variety of booking platforms, payment gateways, and back-office systems.
• User-friendly interface: The platform should be intuitive and easy to navigate, minimizing the learning curve and operational errors.
• Reporting and analytics: Comprehensive reporting tools that provide insight into sales, customer behavior, and channel performance are critical for making informed decisions.
• Customization and flexibility: The ability to adjust settings to meet specific business needs (such as defining different prices for different channels) is key to maximizing your profits.
• Customer support: Efficient customer support is essential, especially in an area where timely responses can make all the difference.
• Mobile: With the increasing use of mobile devices, a channel manager with a responsive interface (meaning its layout automatically adapts to screens of all sizes and shapes, from large monitors to smartphones) allows for on-the-go management, a key factor for dynamic tour and activity operators.

Assessing Your Business Needs

The first step in selecting a channel manager is to conduct a thorough assessment of your company’s unique needs. Consider the following:

• Size and scope of operations: Do you manage a medium-sized, local tour company or a large operation with multiple activities and destinations? The scale of your operation will influence the complexity and capabilities required in a channel manager.
• Type of activities offered: The types of experiences you offer – whether daily tours, seasonal events, or sports activities – determine the features you need, such as calendar management, dynamic pricing, and package customization.
• Distribution channels used: Analyze which distribution channels (OTAs, direct bookings, resellers) you currently use or plan to use, as your channel manager should integrate seamlessly with each of them.
• Technical compatibility: Think about your existing technology stack. The ideal channel manager should integrate seamlessly with your current systems, such as your CRM, payment gateway, and booking software.
• Growth plans: If you plan to expand your offerings or operations, choose a channel manager that is scalable to changing business needs.

Regiondo’s Channel Manager supports over 200 distribution channels, ranging from major OTAs like Viator and GetYourGuide to DMOs and local resellers. You can see the full list here.

How to Choose the Right Channel Manager

When selecting a channel manager, it is critical to evaluate its key features to ensure they align with your business goals.

Integration Capabilities with Existing Systems

A channel manager should integrate smoothly with your existing systems to create a cohesive operational framework.

• Compatibility with current software: Verify that the channel manager can be easily connected to your existing booking system, CRM, accounting software, and payment gateways.
• APIs: A channel manager with a flexible and robust API allows for more custom integrations to meet specific needs and enhance overall functionality.
• Data synchronization: Effective data synchronization across all platforms, including real-time updates of bookings and cancellations, is essential for accurate management.

Regiondo’s Channel Manager is natively built into Regiondo’s all-in-one booking solution, which includes a booking system, CRM, ticket scanning application and more. In addition, the platform can be easily connected to over 3,000 applications, ranging from content management systems to payment service providers. Last but not least, its powerful APIs allow you to create your own integrations and ensure that all information related to your bookings is always synchronized in real-time.

User Interface and Usability

The ease of use of a channel manager has a significant impact on your team’s efficiency.

• Intuitive design: An intuitive, easy-to-use interface reduces training time and minimizes errors.
• Customization: The ability to customize dashboards and reports to meet your team’s needs can greatly enhance the user experience.
• Mobile: With the growing need for on-the-go management, a mobile-responsive interface is highly beneficial.

As evidenced by our many positive reviews, Regiondo’s ease of use is unmatched. The platform features a responsive design that allows you to run your business from the convenience of your smartphone, plus you can customize the layout of Booking management section to display only the information that is truly relevant to your business.

Support and Training

Quality support and training are essential for maximizing the benefits of a channel manager. Look for:

• Training: Providers should offer thorough training to ensure your team can take full advantage of the system’s capabilities.
• Customer support: Efficient and accessible customer support, including live chat, email, and phone assistance, is critical to resolving issues quickly.
• Ongoing learning: Access to resources such as tutorials, step-by-step guides, and blog articles helps you stay on top of new features and best practices.

Regiondo customers are never left to fend for themselves and receive extensive training on how to use our platform. The onboarding team will walk you through every step of configuring Regiondo, while the customer success staff will proactively reach out to you to share the best strategies to streamline your operations and maximize revenue. If you need assistance, the support squad will be happy to answer any questions or solve any problems you may have. Last but not least, you will find plenty of useful tutorials on our website in the form of knowledge base articles and blog posts.

Flexibility and Scalability

Your chosen channel manager should accommodate your business’s growth and evolving needs.

• Scalability: The ability to handle increased booking volumes and expand into new markets without performance issues.
• Feature upgrades: Look for a channel manager that regularly updates its features to keep up with industry trends and user needs.
• Customization: The more you can adapt the system to your evolving business model, the more value it will provide.

The Regiondo platform is constantly being updated with new features that improve the customer experience for both tour and activity suppliers and their customers. Take a deep dive into all the changes we have introduced over the last few months by clicking here.

Cost-Benefit Analysis

A thorough cost-benefit analysis involves understanding pricing models, calculating return on investment (ROI), and weighing long-term benefits against short-term costs.

Channel Manager Pricing Models

Channel managers typically follow various pricing models, and understanding these is key to making an informed decision:

• Subscription-Based Models: Typically, providers charge a monthly or annual fee. This fee may vary based on the number of bookings, features included, or size of your business.
• Commission-Based Models: Many channel managers charge a commission for each booking made through the system.
• Tiered Pricing Structures: Vendors may offer different tiers with varying levels of features and support. Evaluate which tier best fits your needs and budget.

Calculate the Return on Investment (ROI)

To determine the ROI of a channel manager, consider both direct financial gains and indirect benefits:

• Direct financial gains: Take into account the expected increase in bookings and revenue due to expanded online presence and improved efficiency.
• Time savings: Factor in the time saved on manual tasks that can now be devoted to more strategic activities.
• Reduced overbookings and errors: Estimate the cost savings from minimizing overbookings and operational errors.

Long-Term Benefits vs. Short-Term Costs

When evaluating channel managers, it’s important to consider the long-term strategic benefits, not just the upfront costs:

• Scalability: A full-fledged channel manager like Regiondo that offers scalability and advanced features may be more cost-effective in the long run as your business grows.
• Future-proofing: Investing in a system that is continually updated and adapts to industry changes can provide lasting value.
• Improved customer experience: A channel manager that provides a better customer experience can lead to increased customer loyalty and repeat business, which are valuable long-term benefits.

Reading Reviews and Getting Feedback

Gathering feedback from a multitude of sources ensures a well-rounded view of the options available and helps identify a channel manager that has proven to work effectively among operators with similar business profiles and needs.

The Importance of Reviews and Testimonials

Reviews and testimonials provide real-world perspectives on how channel managers perform in different scenarios.

• User experience: Reviews can shed light on the channel manager’s ease of use and practicality in day-to-day operations.
• Quality of customer support: Reviews often highlight the responsiveness and effectiveness of the vendor’s customer support.
• Reliability and performance: Feedback from current users can reveal the system’s reliability during peak times and overall performance.

You can check out Regiondo’s stellar reviews on Google and Capterra.

Engaging with industry peers and participating in forums can provide deeper, more personalized insights:

• Networking events and trade shows: These are excellent opportunities to speak directly with peers who have experienced different channel managers firsthand.
• Online forums and social media groups: Platforms such as LinkedIn groups or industry-specific forums are valuable for gathering unfiltered opinions and advice.
• Case studies and success stories: Look for detailed case studies or success stories published by channel manager vendors, which often include candid customer feedback.

Find out how Regiondo has helped thousands of tour and activity suppliers save time, manage bookings and sell more tickets by reading our success stories. You can find them all here.

Making the Decision

As we have discussed throughout this comprehensive guide, choosing the right channel manager is an important business decision that requires careful consideration. This final section provides a checklist to guide you through the selection process and outlines steps for a smooth implementation.

Checklist for Choosing the Perfect Channel Manager

☐ Feature alignment: As mentioned multiple times, ensure that the features of the channel manager align with your identified business needs.

☐ Integration compatibility: Verify that the system integrates seamlessly with your existing software and tools.

☐ Cost-effectiveness: Evaluate the pricing model against your budget and the expected ROI.

☐ User reviews and feedback: Consider the insights gained from user reviews, testimonials, and peer feedback.

☐ Adaptability and scalability: Assess the channel manager’s ability to adapt to market changes and scale with your business growth.

☐ Vendor reputation and support: Check the provider’s reputation in the industry and the quality of customer support offered.

Checklist for a Smooth Implementation

☐ Develop an implementation plan: Outline a clear plan with timelines for the implementation process, including system setup, integrations, and data migration.

☐ Train your team: Arrange comprehensive training for your team to ensure they are comfortable and proficient with the new system.

☐ Thoroughly test the system: Conduct thorough testing to identify and resolve any issues before going live.

☐ Plan for data migration: If migrating data from an old system, plan this carefully to ensure no data loss and minimal disruption.

☐ Establish a support protocol: Define a protocol for ongoing support, such as who to contact for different types of issues and how to access help resources.

☐ Communicate with staff and stakeholders: Keep all relevant stakeholders, especially employees and partners, informed about the change and how it will benefit operations.

☐ Monitor and adjust after the implementation: After the implementation, closely monitor system performance and user feedback, making adjustments as needed.

Conclusion

In conclusion, selecting a channel manager should be a thoughtful and informed process. By considering the points discussed, you can make a decision that not only addresses your immediate operational needs, but also positions your business for long-term success in the ever-changing tour and activity industry.

To learn more about Regiondo, Europe’s leading booking platform with a powerful and already integrated Channel Manager, don’t hesitate to request a free demo with one of our consultants.

The post Choosing the Best Channel Manager for Your Tours and Activities appeared first on Regiondo.

There is a growing appetite for personalized, flexible and sustainable travel options, with digital nomadism redefining the concept of both leisure and business travel, blurring the lines between the two. In addition, the rise of experiential tourism is shifting the focus from sightseeing to immersive cultural adventures. Sustainability has also moved from a niche consideration to a mainstream demand, as most people are increasingly aware of their environmental footprint and seek out eco-friendly accommodations and responsible travel experiences. This is more than a fad: it is a broader societal movement that is forcing the tourism industry to rethink its practices and offerings.

For tour operators and activity providers, staying abreast of these changes is essential to survival and growth. To better understand the travel trends that will shape the future of the industry in 2024, we interviewed over 100 industry professionals from all across Europe. This article is designed to accompany our infographic detailing their responses. We hope it will provide valuable insight into the key drivers behind their business strategies and offer actionable takeaways to help you replicate their success. Without further ado, let’s dive right in!

Digital Transformation in the Travel Industry

Tourism is undergoing a profound digital transformation, reshaping the way services are delivered and experienced. The emergence of smart technology in accommodations, such as IoT-enabled rooms, and the use of big data for personalized recommendations are examples of how technology is becoming an integral part of the travel experience itself. This integration presents an opportunity for providers to deliver unique value to their customers and stand out in a competitive marketplace.

The pivotal role of booking systems

Booking systems are at the heart of this digital revolution and have quickly become a critical interface between the supplier and the customer. Not surprisingly, 89% of respondents to our survey use them to easily manage bookings, sell tickets online and connect with leading OTAs. Let’s explore the top 5 features they find most beneficial in a booking system:

Key features of booking systems

• Online payments: Offering secure, versatile online payment options is essential. This includes accepting multiple payment methods such as credit cards, PayPal, and digital wallets to serve a global customer base.
• Dashboard calendar: An intuitive dashboard calendar facilitates the management of bookings, availability, and scheduling. This feature enables suppliers to stay organized and respond quickly to changes, minimizing overbooking and scheduling conflicts.
• Booking widget: A customizable booking widget on the supplier’s website allows the booking process to be seamlessly integrated into the user experience. This results in a smoother booking flow and encourages more direct bookings.
• Channel manager: With the proliferation of distribution channels, a channel manager becomes vital. It ensures real-time synchronization of availability across multiple platforms such as OTAs, the official website of the supplier and other portals, reducing the risk of overbooking and facilitating inventory management.
• Booking management: Efficient booking management includes features such as easy cancellations or changes, automated confirmation and reminder emails, and customer management tools. This improves the overall customer experience and operational efficiency.

As the leading booking system provider in Europe, Regiondo has been at the forefront of incorporating these essential features. The platform offers a comprehensive solution that not only addresses the basic needs of booking and payment processing, but also provides advanced tools such as resource management, marketing integrations and detailed analytics. This makes Regiondo a model for digital transformation in the travel industry, demonstrating how technology can facilitate business operations and enhance the customer journey. To learn more about how Regiondo can help your business thrive, book a demo with one of our consultants.

Sales Channels: Balancing the Old and the New

In 2024, the sales channels of the travel industry will continue to evolve: understanding how to balance them is key to maximizing reach and profitability.

Offline vs online dynamics

The travel industry has historically relied on a mix of offline and online distribution channels. While online channels have seen tremendous growth, especially in the wake of digital transformation, offline channels such as in-person travel agents and booking offices still play an important role, especially for certain markets and demographics.

Current balance: In our Trends 2024 survey, we asked participants to break down the share of sales they make online vs. offline. The weighted average shows that 56.67% of tickets are sold through digital channels, while the rest (43.33%) are sold through phone, in-person, and other offline channels. In summary, the current landscape is skewed towards online, driven by the convenience, accessibility and wide range of options it offers. However, offline continues to thrive by catering to customers who value personal interaction and customized service.

Future trends: The future points to a more integrated approach, with a growing emphasis on phygital experiences that blend physical and digital elements. For example, interactive digital displays in physical travel agencies could increase customer engagement.

Direct bookings vs resellers

Another issue we wanted our experts to weigh is their relationship with distribution partners. Specifically, we asked them to disclose the number of online bookings they receive through direct channels (website, official social media pages, emails) versus those received through resellers. The results paint a clear picture, with a weighted average of only 33% of tickets sold through intermediaries. But let’s take a closer look at the pros and cons of these two types of channels:

Direct Bookings

• Pros: Higher margins, direct relationship with customers, greater control over customer experience.
• Cons: In order to attract direct bookings, you need to invest in marketing, technology and a strong brand presence.

Resellers

• Pros: Extended reach, especially in markets where your brand has less presence; reduced marketing costs.
• Cons: Lower margins due to commissions, less control over the customer experience.

Leveraging Both

In our humble opinion, the key is to find the right balance. Leverage resellers to reach new markets and demographics, while building a robust direct booking strategy to drive customer loyalty and brand identity.

The Role of OTAs (Online Travel Agencies)

Among the various resellers, OTAs have become a dominant force in the travel booking landscape. As you know, they offer exposure to a huge audience, but at the cost of commissions. Speaking of which, we asked our survey participants about the average percentage of commission they pay to OTAs on each order. The results are interesting: 1 in 3 respondents said they don’t work with OTAs at all to save on these costs. As for the rest, the vast majority pay fees ranging from 20% to 29% of the price of their tickets.

We also asked our industry experts to identify which OTAs drive the most bookings for them from a selection of the most popular. Their response highlights how fragmented the digital distribution landscape can be, as a quarter of respondents said the resellers they have the most lucrative relationships with are not on our list. Still, when it comes to the top dogs, this is the podium:

1. GetYourGuide
2. Viator
3. TripAdvisor

Love ’em or hate ’em, OTAs continue to be a mainstay of the leisure industry, which is why we want to draw your attention to three important key elements that will help you get the most out of the commissions you pay:

• Perform a cost/benefit analysis: As we have seen, commissions can vary widely, typically ranging from 15% to 30%. It’s important to understand the cost/benefit ratio and how it impacts overall profitability.
• Negotiate: Negotiate better rates as your business grows, bundle services to increase the value of each booking, and use OTAs for visibility while encouraging repeat bookings through your direct channels.
• Follow these best practices: Ensure your listings are up-to-date and engaging, take advantage of OTA marketing tools and analytics, and tap into OTA platforms for market insights and trend analysis.

Marketing Channels and Strategies for 2024

As the travel landscape continues to evolve with ever-changing customer preferences, it can be difficult for tour and activity providers to understand the most effective marketing strategies to employ. So we asked our experts to list the marketing channels that drive more bookings for their businesses. Here are their top 5:

SEO (Search Engine Optimization)

SEO (66% of respondents) continues to be a cornerstone of digital marketing strategies. It’s critical for increasing visibility in search engine results, driving organic traffic and building online authority.

• Key areas of focus: Local SEO is especially important for travel businesses to ensure they appear in searches for local attractions and services. Optimizing for mobile and voice search is also essential as these trends continue to grow.
• Content marketing: Creating valuable, engaging content that answers potential travelers’ questions can significantly improve search rankings and drive organic traffic.

Word of mouth

Word of mouth (61% of respondents) is a powerful tool, especially in the digital age. It can happen organically or be encouraged through referral programs.

• Leverage social proof: Encourage happy customers to share their experiences online, whether through social media, blogs or video content.
• Referral programs: Implementing referral incentives can motivate past customers to spread the word to friends and family.

Social media (Organic)

Organic social media marketing (54% of respondents) is about building community and engaging authentically with your audience.

• Platform-specific strategies: Tailor content to the strengths and audience of each platform, whether it’s visually-driven Instagram, conversation-centric X (previously known as Twitter), or the increasingly popular TikTok.
• Engagement and community building: Posting regularly, interacting with followers, and creating shareable content are key strategies.

Social media and Search ads

Paid social media and search advertising (29% of respondents) is a critical component of a comprehensive marketing strategy.

• Targeted campaigns: Use the granular targeting options available on platforms like Facebook, Instagram, and Google to reach specific demographics, interests, and behaviors.
• Retargeting: Implement retargeting campaigns to capture prospects who have shown interest but haven’t yet booked.

Reviews

Online reviews (25% of respondents) continue to have a significant impact on consumer decisions in the travel industry.

• Online reputation management: Actively manage your presence on review platforms such as TripAdvisor, Google Reviews and Yelp.
• Encourage reviews: Encourage customers to leave reviews with follow-up emails or incentives. Respond to negative reviews promptly and professionally to maintain a positive reputation.
  

  

Budgeting

But how much should you spend on marketing? As a point of reference, the estimated average marketing budget for respondents to our survey is €972.82 per month. The key, however, is to take a balanced (no pun intended) approach. While it’s tempting to focus on the latest trends, it’s more important to allocate resources across channels based on their performance and your target audience. We recommend regularly reviewing and adjusting your marketing budget based on analytics and ROI. This may mean shifting funds from underperforming campaigns to those that are delivering better results, or investing in new platforms and technologies.

Conclusion

As we look ahead to 2024, the travel industry is at a pivotal crossroads, marked by rapid technological advances, changing consumer behavior and evolving market dynamics.

Key points:

• Digital transformation: The integration of technology into the travel experience, particularly through advanced booking systems such as Regiondo, is fundamental. The adoption of digital tools and features such as online payments, dashboard calendars, and AI-driven personalization can significantly improve efficiency and customer experience.
• Sales channels: A balanced approach between offline and online distribution channels, and between direct bookings and resellers (primarily OTAs), is critical for long-term success.
• Marketing strategies: The marketing landscape of 2024 will require a mix of advanced digital marketing, content marketing through storytelling, strategic influencer partnerships, local SEO optimization, and well-planned budget allocation across channels.

Looking ahead, the call to action for travel and activity providers is clear: adapt, innovate and thrive. Embrace digital transformation with open arms, understanding that technology is not just a tool, but a bridge to connect with and better serve your customers. Align your sales and marketing strategies to leverage multiple channels and respond to the changing needs and habits of travelers. Most importantly, stay attuned to your audience’s preferences and values to ensure your offerings resonate with their desire for unique, sustainable and culturally rich experiences.

The future of travel is bright and full of possibilities. Let’s embark on this journey together, innovating and evolving to create memorable experiences for tourists around the world.

The post Travel Trends 2024: How the Digital Revolution Is Shaping the Future of Our Industry appeared first on Regiondo.

But as this demand grows, many wineries face a conundrum. How do you effectively capture this fervent interest and convert it into bookings? The digital landscape is vast, and establishing a commanding online presence has become an imperative for industry professionals. Today, it’s no longer enough to rely on the appeal of your terroir to attract new customers: you must also master the art of online marketing.

In this comprehensive guide, we’ll explore the most effective strategies for increasing the reach of your wine experiences and, more importantly, converting lookers into bookers. We’ll also introduce you to Winetourism.com, the leading OTA dedicated exclusively to wine-related tours and activities. So pour yourself a glass and join us on this journey to harness the untapped potential of the digital vineyard.

The Importance of a Strong Online Presence

According to recent research, the majority of travel experiences (including wine tours) are now discovered and purchased online. A staggering 82% of travelers used the internet to plan their holidays last year, with online bookings for niche activities such as wine tastings up 15% compared to the previous 12 months. It’s in this virtual realm – or what we like to call “The Digital Vineyard” – that wineries must stake their claim.

But what does it mean, from a practical standpoint? Firstly, it’s about visibility. A well-optimized website, active social media pages and curated profiles on the leading OTAs like Winetourism.com are like the inviting aromas of a freshly uncorked bottle – they draw people in. When customers are searching for their next adventure, a winery with a robust online presence stands out from the competition. This not only introduces potential visitors to the brand, but also encourages them to make a reservation. An easy-to-use booking system, interactive vineyard maps and vivid descriptions of tasting experiences can turn casual browsers into eager participants.

Second, the digital vineyard thrives on authenticity and credibility. In this respect, online reviews and testimonials are the word-of-mouth of the 21st century. In case you didn’t know, 93% of shoppers say they look for feedback from other customers before making a purchase. For wineries, positive reviews can be a testament to the quality of their wine, the ambience of their estate and the richness of their experience. Similarly, responding to negative comments with professionalism and a commitment to improvement can demonstrate a brand’s dedication to excellence.

In essence, the digital realm offers wineries a fertile ground to sow seeds of interest and reap the rewards of increased brand loyalty and bookings. Ignoring this space is akin to leaving grapes unpicked at harvest time: a missed opportunity.

Partnering With OTAs to Promote your Wine Experiences

In the vast digital landscape where wineries vie for the attention of wine enthusiasts, online travel agencies (OTAs) have stepped in as expert sommeliers, curating and presenting a selection of tours and activities to a global audience. But what exactly are OTAs, and why should wineries raise a glass to them?

OTAs are digital platforms that aggregate and sell travel services, from hotel stays to excursions and, of course, wine tastings. They act as a bridge, connecting eager tourists with providers of memorable experiences. For wineries, this means reaching a diverse pool of prospects that might otherwise have remained elusive.

The benefits of collaborating with OTAs are manifold:

• Broadened horizons: OTAs typically cater to a huge international audience. By listing on these platforms, wineries can reach oenophiles from Stockholm to San Francisco, all looking for their next adventure.
• Marketing muscle: Many OTAs have large marketing budgets to ensure their listings rank highly in search engines and appear in targeted ads across the web. For your business, it translates into increased visibility without the burden of setting up and managing your own campaigns.
• Trust and credibility: Being listed on a reputable OTA can give wineries an air of credibility, assuring potential visitors of a quality experience.
• User-friendly bookings: OTAs offer a seamless booking experience, with intuitive interfaces and secure payment gateways, further encouraging potential visitors to finalize their purchases.

Winetourism.com: A dedicated OTA for Wine Experiences

When it comes to being visible on OTAs, wineries often find themselves akin to a sommelier’s choice in a sea of commercial brands – exquisite but overlooked. The truth is, despite the proliferation of online booking platforms, there’s a conspicuous absence of specialized channels catering to the nuanced world of wine experiences. This is where Winetourism.com emerges as a breath of fresh air, bridging the gap between wine connoisseurs and exquisite wine experiences across the globe.

Born in 2018, Winetourism.com harbors a vision that’s both ambitious and heartfelt – to unveil the world’s hidden wine gems and make them accessible to aficionados everywhere. In their quest, they have successfully charted over 250 wine regions, bringing together +4000 wineries from +45 countries, thus making their claim as “the largest online booking platform designed to wine tastings and tours” undeniable.

For wine experience providers, this platform offers a cornucopia of benefits:

• Unmatched visibility: With a thriving international audience of 400,000 monthly visitors (according to Similarweb), wineries can expect to receive extensive exposure. The platform’s specific focus on wine ensures that this audience is both relevant and engaged.
• Fostering growth: WineTourism.com is not just a passive platform, it’s a proactive partner. They offer unique opportunities for growth, as evidenced by their commitment to continually expand their global offerings.
• Cost-effective partnership: Their “list your winery for free” mantra exemplifies their partner-friendly approach. They operate on a modest commission model (the fee is either 15% of the transaction amount for each person or €3 per person, whichever is higher), ensuring that wineries receive real value.
• Reliability and support: From handling late cancellations to managing bookings, WineTourism.com takes the hassle out of administrative tasks. In addition, their content team provides hands-on support, helping wineries by curating their profile and advising on their business development.

Now, while WineTourism.com provides unique opportunities to businesses in the travel sector, the path to success becomes even smoother with Regiondo’s Channel Manager. This synergy ensures that wineries not only have a platform to showcase their offerings, but also a streamlined backend system to manage these listings efficiently. It’s a partnership where WineTourism.com is the stage and Regiondo makes sure the performances are flawless.

For more information on how to connect your Winetourism.com account to Regiondo’s Channel Manager, please visit our knowledge base or contact our support team.

Why You Need a Channel Manager

For those unfamiliar, a channel manager is a tool designed to help companies efficiently manage their online distribution network. For T&A suppliers, it provides a centralized system that synchronizes inventory across multiple OTAs. Imagine having to manually adjust availability on ten different platforms after each booking – it would be a Herculean task that is prone to error! A channel manager automates this process and ensures seamless, real-time updates.

Key advantages include:

• Avoiding overbooking: With real-time inventory updates, your company can ensure that each slot, whether it is a tasting or a vineyard tour, is booked only once. This eliminates the dreaded overbooking scenario and the damage control that follows.
• Time efficiency: Manual updates across multiple platforms are tedious and time-consuming. A channel manager frees up valuable time so you can focus on creating memorable experiences for your visitors.
• Centralized control: From monitoring bookings to analyzing sales performance across multiple OTAs, a channel manager provides a consolidated dashboard that makes management a breeze.

While there are several channel managers out there, not all are created equal. Regiondo’s Channel Manager is designed specifically for wine experiences providers, with an easy-to-use interface and powerful features. It allows you to seamlessly manage bookings from multiple OTAs, ensuring that inventory is updated in real-time. It also provides insightful analytics and reporting to help you make informed decisions to optimize operations and marketing strategies. To learn more about Regiondo, don’t hesitate to book a free demo with one of our consultants.

Conclusion

The wine tourism market is as vast and diverse as the range of experiences it offers to enthusiasts around the world. However, navigating this landscape to connect with the right audience and ensure a seamless booking experience requires more than just a love of wine – it requires a blend of bold strategies and sophisticated technology.

The partnership between Regiondo and Winetourism.com aims to create a vibrant ecosystem where wineries can thrive, grow and connect. This synergy underscores the essence of our beloved industry, where embracing the power of the Internet is no longer a choice, but a necessity for growth and sustainability. So take the leap into the digital vineyard and let the world savor the wine experiences you have to offer.

The post How to Get More Bookings for Your Wine Experiences with Winetourism.com and Regiondo appeared first on Regiondo.

So let’s embark on this journey to uncover the best practices, insider tips, and actionable strategies for improving your people management. In the following sections, you’ll find insights from industry experts, peppered with detailed statistics, and yes, lots of guidance on how to use Regiondo to streamline your processes. Without further ado, let’s get started!

Hiring the Right People for the Job

The journey to building a high-performing team begins with the recruitment process. In the digital age, recruiting has evolved beyond placing an ad in the local paper and now encompasses a wide range of platforms, techniques, and best practices to find the ideal candidates for your tour operation. From posting jobs to shortlisting and interviewing candidates, every step counts. Let’s take a closer look at each of these elements.

Top Platforms for Recruiting Your Staff

Choosing the best website to post your jobs is critical to reaching the right audience. Here are some of the most effective platforms for the tour and activity industry:

LinkedIn: According to the latest statistics, more than 61 million users actively search for a new job on LinkedIn every week. This is a great place where you can find experienced professionals and leverage your network connections.

Indeed: As the world’s most popular job board, Indeed needs no introduction. Thanks to its reach and advanced filters, it will help you find the candidates that match your criteria.

Glassdoor: More than just a job board, it also allows current and former employees to review their experiences with your company, allowing you to build a strong employer brand.

Industry forums: Websites and forums specific to the travel and tourism industry can yield highly specialized candidates. Need some good examples?

• The “Tour and Activity Operators Online and Growing” group on LinkedIn;
• The “Tourpreneur for Tour Operators/Tour Professionals” and “Tour Guides & Tour Managers” groups on Facebook.

How to Craft the Perfect Job Ad

Your job ad needs to be both informative and engaging: after all you’re not just listing a vacancy, you’re selling an opportunity. Also, keep in mind that according to Glassdoor research, 67% of candidates think every job posting should include detailed salary and benefits information.

• Job title: Clear and descriptive, avoiding industry jargon.
• Job description: Outline roles and responsibilities in bullet points for ease of reading.
• Qualifications: List required skills, experience, and certifications.
• Culture: Describe your company culture and the specific values that align with it.
• CTA: Close with a strong call to action that guides candidates through the next steps to apply.

Shortlisting candidates

Once applications start rolling in, the next step is to shortlist candidates. As a point of reference, consider that the application-to-interview conversion rate is around 8%. With that in mind, we suggest you focus on the following factors:

• Skill match: Does the candidate have the skills listed in the job posting?
• Experience level: Does their experience match your needs?
• Cover letter: A well-written cover letter can provide insight into a candidate’s enthusiasm and suitability for the position.

Interviewing Your Future Employees

The interview phase is your chance to assess the candidate beyond their resume. It’s also an opportunity to check their interpersonal skills, a critical factor in customer-facing roles in the travel and activities industry.

Pro tip: Don’t be afraid to screen candidates through multiple rounds of interviews! 51% of hiring managers say they typically narrow down the best applicants after three rounds of interviews.

• Preparation: Prepare a set of questions that focus on both technical and soft skills.
• Behavioral questions: Use behavioral questions to understand how a candidate would react in specific scenarios relevant to the job.
• Culture fit: Ask questions that provide insight into the candidate’s fit with your existing culture.

Onboarding & Training

A well-executed onboarding process, coupled with thorough training, not only equips your employees with the skills they need, but also helps foster a sense of belonging and loyalty to your company.

Onboarding

The onboarding phase is your chance to make a lasting first impression on your new employees, and when we say “lasting,” we really mean it. A recent survey shows that 69% of employees are more likely to stay with a company for at least 3 years if they had a great onboarding experience.

• Welcome kit: A physical or digital package containing important company information, guides, and resources can serve as a handy reference for new employees.
• Orientation: Introduce new hires to team members, give them a tour of the workplace, and explain company policies.
• Initial assignments: Easy-to-complete tasks during the first week can help them feel productive and integrated into the workflow.
• Feedback loop: Establish a two-way feedback mechanism early on so new hires feel comfortable discussing their experiences and asking questions.

Types of training

Training is necessary not only to give your employees the competencies they need to be successful in their roles, but also to keep them engaged and motivated! In fact, PWC found that 74% of workers are eager to learn new skills, so they can advance their careers and grow professionally. Let’s explore the most common types of training you should offer your staff:

• Safety training: Critical for any experience provider offering physical activities, this should include emergency procedures, first aid, and the use of any safety equipment.
• Customer interactions: Employees need to know how to engage, assist and manage customer expectations. This training can cover everything from greetings to handling difficult situations.
• Technical skills: Depending on the role, this may include operating specialized equipment or software. For example, training on how to manage bookings using Regiondo can fall under this category.
• Company policy and compliance: This training ensures that all employees understand and adhere to company and industry policies.

Team Communication & Collaboration

Flawless communication is essential in the travel industry, especially for tour and activity providers whose experiences often span multiple locations and require real-time coordination. This section aims to highlight the importance of clear communication and offers recommendations on tools and practices that can foster better collaboration within your team.

The importance of clear communication with your staff

Whether it’s coordinating resource allocation or sharing updates on safety protocols, effective communication ensures smoother operations and happier customers. What’s more, it also increases employee retention by 4,5 times. Let’s explore the other benefits:

• Reduce errors: Clear communication minimizes misunderstandings and errors, which is paramount when dealing with customer bookings or security policies.
• Increased productivity: When everyone’s on the same page, there’s less time spent correcting mistakes and more time getting the job done.
• Team morale: Open and transparent communication fosters a sense of community and mutual respect among team members, leading to greater job satisfaction.

Best tools for staff collaboration

In today’s digital age, there’s no shortage of tools designed to improve team communication. Choosing the right one depends on your specific needs.

• Messaging and virtual meeting apps: Applications like Slack or Microsoft Teams can be great for real-time communication and file sharing among team members.
• Project management software: Tools like Asana or Trello can help keep track of tasks, deadlines, and responsibilities, making it easier to coordinate complex activities.
• Internal wikis: Platforms like Confluence allow you to create an internal knowledge base where employees can find procedures, policies, and other resources.

Customer Experience and Staff Interaction

The interactions between employees and clients are the lifeblood of your business. From the initial greeting to the final goodbye, every touchpoint plays a role in shaping the perception of your brand.

The role of employees in driving customer reviews

Did you know that over 99% of customers search for reviews before making a purchase online? And that 49% of them trust feedback from strangers as much as recommendations from friends and family? Customer reviews are one of the most powerful assets your marketing can leverage, and your employees play a critical role in encouraging them.

• Encourage reviews: Train your employees to encourage happy customers to leave positive reviews online.
• Addressing concerns: Immediately responding to negative experiences can not only resolve the issue, but also turn an angry customer into a loyal one.
• Personalized follow-up: Personalized thank you notes or special offers can encourage repeat business and create lifelong advocates for your brand.

Use Regiondo’s CRM features for personalized service

Regiondo offers robust CRM features that can greatly enhance your customer service efforts:

• Customer profiles: Use Regiondo to maintain detailed customer profiles, including past interactions and preferences, to provide personalized service.
• Automated communications: Use Regiondo’s automation features to send personalized reminders, confirmations, and follow-ups.
• Data-driven insights: Use analytics to identify trends in customer behavior, preferences, and feedback, enabling your agents to deliver more targeted and meaningful interactions.

Operational Efficiency

Achieving efficiency means optimizing various aspects of your operations, from resource allocation and inventory management to the booking process. In this section, we’ll explore the importance of these elements and how an integrated operational platform like Regiondo can serve as your all-in-one hub for managing every aspect of your business.

Resource allocation and inventory management

Optimal resource allocation and efficient inventory management are key to the long-term sustainability of your business.

• Resource forecasting: Use historical data to predict resource needs during peak and off-peak seasons.
• Automated inventory updates: Regiondo can automatically update the availability of your resources in real time, allowing you to easily adapt to changes in demand and avoid overbooking.

Streamlining the booking process

A seamless booking experience is an underrated but critical element of customer satisfaction. Another benefit is that it frees up your staff’s time, allowing them to focus on the most important aspects of your business.

• Mobile-friendly interface: Ensure that your booking platform is accessible and easy to use on mobile devices.
• Streamlined payment options: Offer multiple payment methods for customer convenience.
• Automated confirmations: Immediate email confirmations can instill confidence in your customers.

Conclusion

As we come to the end of this comprehensive guide, it’s clear that human resource management for mid- to large-sized tour operators and activity providers is no small feat. It encompasses a wide range of roles and responsibilities-from recruitment and training to daily operations and performance management. Every facet is critical, each contributing to the intricate mosaic of a successful, thriving business.

Key Takeaways:

• Your people are your greatest asset. Choose wisely and invest in a thorough onboarding process.
• Whether it’s between team members or with customers, good communication is the backbone of successful operations.
• Employees play a critical role in shaping the customer experience. Personalized service, facilitated by features in Regiondo’s CRM, can set you apart from the competition.
• Streamlining operations isn’t just about cutting costs; it’s about allocating resources wisely and ensuring your employees have the tools they need to excel.

We hope our tips will provide you with the know-how you need to empower your team to not only meet, but exceed expectations and drive your business to unprecedented success!

To learn more about Regiondo, feel free to schedule a demo with one of our consultants.

The post How to Lead, Manage and Inspire Your Staff – A Complete Guide for Tour Operators and Activity Providers appeared first on Regiondo.

From important booking & participant lists to enhanced filter and search capabilities, Regiondo makes your management processes not only more efficient but also more enjoyable. Without further ado, let’s delve into the latest updates that are set to improve the way you handle bookings through Regiondo.

Booking list updates

More columns for a perfect overview

As you might know, you can create a perfect overview of your bookings by adding or removing columns. In our latest update, we’ve introduced some new options for you to add, including payment method, price list, ticket category, and total amount of bookings. It’s your booking list, your way – so you can view the information that truly matters to you!

Booking types in the spotlight

In Regiondo, all bookings are divided into several types: experience product, product voucher (available both for experience products and bundles), value voucher, add-on, or bundle. We believe booking types should be like your favorite actor on the red carpet – impossible to miss! This is why we’ve turned up the spotlight on booking types, making them visible both in your booking list (“Product” column) and on the booking detail page.

Same order, same color

As you might know, some orders may contain multiple bookings (e.g., add-ons or bundles). We made it easier for you to have a clear overview of bookings belonging to the same order. From now on, all bookings from the same order are displayed in the same colour. As the saying goes, “birds of a feather flock together”.

But wait, there’s more! If you want to take your order-spotting skills to the next level, simply add the “Order number” column to your booking list. This will help you identify those order-related bookings with ease!

Improved drag & drop functionality

As you know, you can sort the columns in the booking list simply by drag-and-dropping them in your preferred order. This update turns the magic on by making dragging and sorting columns even more intuitive, just what you asked us for! Simply hover your cursor over a column, and voilà, you’ll see a nifty little drag handle. In addition, dragging columns has just become easier as we additionally highlight the area you’re borrowing from and where you’re placing your column.

Participant list updates 

Meet the ‘Next 7 Days’ Filter

Remember those cool quick filters for Today and Tomorrow that we introduced earlier? Well, we just added another one to the party, and it’s all about peering into the future! The ‘Next 7 Days’ quick filter reveals all the participants scheduled for the upcoming seven days. It’s a time-saving trick that lets you peek into your week, no time machine required!

New “Add-on” column

We totally get it – sometimes you want the scoop on those little extras your customers purchase along with their tickets. So, we’ve brought a new friend to the party: the ‘Add-on’ column in your participant list!

The ‘Add-on’ column is here to make your life easier. Now, you can quickly spot which add-ons are part of a booking or belong to a specific participant, and even see this information in your exported data. And if add-ons are not your piece of cake, you can remove them from the Columns menu with a click. Enjoy the add-on adventure!

Booking page updates

View sales channels easily

On the booking detail page, you can now find your sales channel (e.g., GetYourGuide) and corresponding sales channel ID. Just click on the product tab to access all the important information about your booking. You can even copy and trace your sales channel ID in your preferred sales channel system.

Booking notes extended up to 1.000 characters

In booking notes, you can jot down all the important details about your bookings. From now on, you’re not limited to just a 100-character note.

In this update, we’ve extended the booking notes to a whopping 1,000 characters. To see a preview of your notes, hover your mouse over the notes section to view the first 400 characters of your notes. This allows you to quickly get some context about your booking. So go ahead, let your booking notes run wild – there’s plenty of room to tell your booking story!

Print like a pro, right from the booking page! 

Regiondo offers a variety of default printers that can be used to print different types of ticket formats, for example wristband tickets. You can set your printer preferences in POS Configuration -> POS Printer.

But wait, there’s more! With this update we have added a special button to print tickets right from the booking detail page using a printer of your choice. Just give that button a click, and boom – a beautiful PDF of your ticket in your chosen format will appear, ready to make your day!

Product vouchers for voucher bookings

We have added a new booking type: product voucher. Designed for the bookings which are redeemed via product vouchers, the update brings quicker workflows and transparency to the operators.

Quickly send tax invoices

From now on, you can quickly send tax invoices for your orders right from the booking page. Just click on the “Send tax invoice” button, fill in important financial details and voila! This feature is available if you have activated the tax invoices for your account. In case you want to double check if it’s active, go to Shop Configuration -> Tax Options -> Tax Invoices).

Value voucher codes displayed and linked when the refund is made via value voucher

If your customers apply value vouchers, you can see the voucher codes displayed and linked in the Payment section of the booking detail page. The update brings more clarity to your payments and reimbursements.

Filters & search 

No errors anymore when searching for a booking 

In the new Booking Management section, we improved the booking search that helps you find your reservations faster. Today we are adding some usability improvements for the booking search to make it even easier for you to use it. For example, now the minimum search requirements have become more evident: the search field informs you if you enter insufficient number of characters to perform the search. Happy searching!

Better usability for filter options

Filters are a great tool to help you display only relevant bookings and with this update, we have improved your ability to filter by products. In the “Product” dropdown menu of All filters, you can find all your products alphabetically sorted by product title. Simply scroll down to find the product you want to see. Want to find your faves faster? Just type the product title in the search box in a matter of seconds.

Switch between booking list and participant list without losing filter settings

The update is to allow you to smoothly switch between the booking list and the participant list. Now, any action you take on one of the lists will also be applied to the other list (for example: search or filter).

The post Manage bookings more easily with Regiondo’s recent improvements appeared first on Regiondo.

For travel and activity providers, Halloween’s universal appeal can be used to counteract the typically slower sales associated with the onset of winter. Let’s explore the different strategies companies can use to take full advantage of Halloween.

Leverage Social Media

The digital age has changed the way businesses interact with their audiences. Social media platforms, including Facebook, Instagram, and Pinterest, aren’t just communication channels; they’re powerful marketing tools that, when used effectively, can skyrocket engagement levels.

Take, for example, the Jochen Schweizer Arena. Their strategic use of Facebook to promote events is a testament to the platform’s potential. By creating an engaging Facebook event, businesses can tap into the platform’s massive user base and ensure their offerings are seen by a wider audience. In addition, incorporating interactive elements such as Halloween-themed polls or quizzes can further increase engagement and brand recall.

Curate unique Halloween deals

Differentiating your offerings during the holiday season can be the key to attracting potential customers. Whether it’s orchestrating escape room challenges infused with the mystique of France’s Château de Picquigny, or hosting culinary workshops centered around Halloween delicacies like pumpkin pizza, the key is innovation.

Plus, the corporate world is always looking for unique team-building experiences. Why not create Halloween-inspired corporate retreats? From haunted scavenger hunts to spooky campfire storytelling sessions, there’s a plethora of activities that can be offered.

For Regiondo’s valued clients, the platform offers a variety of features to enhance the Halloween experience:

• Combo Offers: Create customized experiences by combining different tours or activities, ensuring that customers receive unparalleled value.
• Multilingual Support: Cater to an international audience by providing multilingual descriptions of your offerings.
• Social Media Synergy: Seamlessly integrate your Regiondo offerings with your Facebook page to increase organic traffic and potential bookings.
• Early bird incentives: Encourage early bookings with special pricing strategies.

Promotions: Create irresistible offers and promotions

As Halloween gains traction across continents, Europe’s fascination with the event is noteworthy, especially in historically rich cities like Prague. Businesses can capitalize on this trend by offering region-specific experiences, such as haunted tours of Prague, which is famous for its ghostly legends. This wide range of experiences can be made even more enticing with the help of some effective promotional strategies. One idea might be to introduce limited-time coupon codes or Halloween-themed gift certificates to create urgency and increase sales.

The bottom line: Capitalize on Halloween momentum

The post 3 easy tricks to get ready for Halloween appeared first on Regiondo.

Many tour and activity providers have a love-hate relationship with the low season. While it may not bring in the high revenues and foot traffic associated with peak tourist months, dismissing it as “unimportant” is a strategic misstep you can’t afford to make. What you do during this time can have a significant impact on your annual performance, customer satisfaction, and even your reputation in the marketplace.

We get it; generating revenue during the shoulder season can be a daunting challenge, and that’s where this guide comes in. Whether you’re new to the industry or a seasoned veteran looking for fresh ideas, you’ll leave with actionable insights you can put to work right away. Ready to learn more? Then let’s dive right in!

Leveraging Customer Reviews

Let’s face it, in an age where online reviews are the new word of mouth, collecting customer feedback is a must. According to the latest statistics, 99% of shoppers (!) read reviews before buying anything on the internet, including tours and activities. And during the low season, when every booking counts even more than usual, testimonials can be your secret weapon for attracting new clients.

In addition, reviews provide invaluable business intelligence, allowing you to see your offerings through the eyes of your customers. This information can highlight areas for improvement and shine a light on your strengths, and what better time to work on improving your business than during the slower months of the year?

Best Practices for Gathering Reviews

Collecting feedback doesn’t happen by accident; it’s the result of a well-executed strategy. Here are some best practices:

• Ask for reviews promptly: The best time to ask for a review is when the experience is fresh in your customer’s mind. As we’ll explore in the next section, you can use a reservation system to send an automated email or push notification within a few days of the service.
• Respond to reviews: Yes, all of them! Thank your guests and address the concerns of your detractors. This shows that you value customer feedback and are committed to improving the experience.
• Showcase reviews: Be sure to prominently display glowing reviews on your website, social media and other marketing channels.

How a booking system like Regiondo can help

Collecting reviews sounds like a full-time job, right? Not with Regiondo on your side. With automated emails and customizable templates, our booking system can send out review requests without you lifting a finger. Want to offer a discount code as an incentive? We’ve got you covered. To learn more, don’t hesitate to contact our consultants for a free demo.

Special Promotions and Gift Vouchers

Improving your online reputation is just the first step: to win the off-season game, you need to launch an amazing promotional campaign. For starters, you could offer discounts to attract customers who are willing to try your experience outside of peak months (mainly locals and the so-called “slow travelers”). At the same time, to ensure a steady flow of revenue, you could sell gift vouchers or even have early bird specials for those who make reservations well in advance. Let’s explore these options in more detail.

Tailor Offers and Promotions to Locals

When the tourist crowds thin out, locals become the lifeblood of your business. Fortunately, domestic tourism has seen an unprecedented rise in the Covid era and continues to be a strong trend. But how do you make your services irresistible to locals?

• Local discounts: Consider offering a “locals-only” discount to residents in order to build some goodwill within the community.
• Collaborations: Team up with neighboring businesses for cross-promotions. How about your wine tasting tour followed by a discounted dinner at a local restaurant?
• Membership rewards: Create a subscription or loyalty program that offers locals exclusive benefits and turns them into regulars.

Dedicated offers for Slow Travelers

With an estimated annual growth rate of 10%, slow tourism is one of the trends revolutionizing the leisure industry as we know it. If you’re not familiar, slow travelers are those who want to escape the hustle and bustle of everyday life and immerse themselves in a new environment at a leisurely pace. The low season is their playground, and you should be ready to roll out the red carpet.

• Cultural packages: Design experiences that offer deep dives into local culture or natural landscapes, which slow travelers often appreciate.
• Exclusive access: Give them behind-the-scenes access to experiences that aren’t available during the busy season.
• Flexible cancellation policies: Offer generous cancellation or change policies to attract those who prefer to keep their plans loose and flexible.

Selling Vouchers as a Revenue Booster

In a world where instant gratification often reigns supreme, coupons offer customers a taste of future pleasures and provide a steady stream of revenue during the low season. It’s no surprise that they’re extremely popular during the holidays, when more than 40% of shoppers purchase them as gifts. But how do you make your vouchers irresistible? Well, you need to consider the following factors:

• Expiry date: Offer coupons with extended expiration date to reassure customers that they have plenty of time to redeem them, making the purchase less risky.
• Personalization: Allow customers to personalize their coupons. This can be as simple as adding a name or as elaborate as including a personal message.
• Customer experience: Make the buying process seamless by using a reliable booking system that can easily handle vouchers.

Early Bird Discounts

Who doesn’t love a good deal, especially one that rewards customers for their early decision? Early bird promotions are considered to be the most effective way to increase ticket sales, and for good reason. In fact, they are a classic win-win situation, allowing your business to secure revenue while providing added value to your guests. Let’s explore the different types of discounts you can employ:

• Percentage off: The classic approach, based on offering a simple percentage discount for bookings made before a certain date.
• Tiered discounts: Get more sophisticated by offering a larger discount to the first group of early bookers and smaller discounts as the deadline approaches. This adds a sense of urgency and a bit of gamification to the mix.
• Add-ons: Instead of lowering the price, add value by offering a free meal, extra activity, or merchandise.

Partnering with OTAs

Online travel agencies (OTAs) are a double-edged sword. On the one hand, they offer increased visibility that can help maximize capacity in the off-season; on the other, they charge commissions that eat into your profits. Still, you can’t afford to ignore this distribution channels, which accounts for 33% of global sales of tours and activities. But how can you manage your presence on multiple OTAs at the same time without getting overwhelmed? This is where Regiondo comes in.

• Unified dashboard: Regiondo provides a single interface where you can manage all your OTA connections. This central hub makes it easier to track performance, availability and reservations, eliminating the need to jump from one platform to another.
• Real-time updates: With Regiondo, any changes in availability or pricing are updated in real-time across all OTAs, minimizing the risk of overbooking and ensuring pricing consistency.
• Automated processes: From booking confirmations to cancellations, Regiondo automates many of the tasks that can be cumbersome and time-consuming when managing multiple OTAs manually.

Building a Robust Online Presence

Let’s say you already have an impeccable online reputation, great promotions and a strong network of partners to help you distribute them. All of this would be worthless if your online presence wasn’t up to par, especially during the low season.

First impressions matter, and in today’s digital age, your website is often the first point of contact between your business and potential customers. Your goal should be to provide visitors with a first-class experience, which includes making it easy for them to find all relevant information and make a reservation.

• Clear call-to-actions (CTAs): Your CTAs should be front and center. Whether it’s “Book Now,” “Learn More,” or “Contact Us,” make it easy for visitors to know their next step.
• Landing pages: Design specific landing pages for different offers, promotions, or customer segments. For reference, the average landing page conversion rate is 9.7%.
• Mobile optimization: Having a website with a responsive design is paramount, as over 60% of e-commerce transactions are made from a smartphone.

The Importance of a Reliable Booking System

While a great website can attract visitors, it’s the booking system that turns them into customers. More and more people (especially Millennials and Zoomers) don’t want to deal with long phone calls to make a reservation, as they are used to making purchases online with just a few clicks. Here’s how Regiondo can help you streamline this process.

• Real-time availability: As mentioned above, Regiondo updates your inventory in real time to prevent overbooking. 2.
• Payment gateway: Our system supports multiple payment gateways, providing flexibility and convenience for end customers.
• Up-selling and cross-selling: Use Regiondo to offer additional services or products and increase the average transaction value.

Conclusion

Navigating the off-season is less about hibernating until things pick up, and more about using the quiet time for meaningful engagement and growth. Here are the key takeaways we’ve covered in this guide:

• Customer feedback is gold: Don’t underestimate the power of customer feedback. Use this invaluable data to fine-tune your offerings and improve your services.
• Leverage coupons and local promotions: These aren’t just revenue generators; they’re a way to build deeper connections within your community and retain customers.
• The power of partnerships: OTAs and strategic business alliances can fill your slots, even during off-peak times. But tread carefully – any partnership should be aligned with your brand and business goals.
• Optimize your online presence: Your website and booking system are the gateways to your business. Make sure they’re welcoming, functional and efficient.

There you have it: your roadmap to making the most of the off-season. Keep in mind that the strategies in this article can be implemented in pieces and adapted to your unique business needs and challenges; the important thing is to take the first step.

The post How to Make the Most out of the Low Season appeared first on Regiondo.

The Benefits of Coupon Marketing

Coupon marketing is an advertising tactic that offers customers a financial incentive, either as a percentage discount or a fixed dollar amount, to encourage product purchases. While it has traditionally been associated with magazines or newspapers, today’s coupon marketing has largely gone digital, with online promo codes, vouchers, and mobile app offers gaining significant traction.

How does coupon marketing drive sales and engagement?

Increased sales – Coupons directly lower the cost barrier for potential customers, making them more likely to make a purchase. In a recent GlobeNewswire survey, 38% of respondents said they are even willing to buy something unnecessary if they can take advantage of a promotion! In particular, limited-time discounts make shoppers feel like they’re getting a value-added deal, which can lead to a quicker purchase decision.

Visibility and brand awareness – Publishing discount codes online, especially on a dedicated landing page, can give you more visibility on search engines. In addition, when customers find valuable coupons, they tend to share them with friends and family. This builds brand awareness, which can lead to increased sales and brand recognition.

Customer acquisition – For those on the fence about trying a particular experience or service, a coupon can be the nudge they need. According to recent statistics, 86% of customers feel more comfortable buying from a business they don’t know if they have a discount code.

Brand loyalty – An eye-opening Nielsen study shows that 84% of customers make repeat purchases from brands that offer a loyalty program. Discount codes are an effective way to show your clientele that you value their patronage, and foster a long-term relationship.

Increased ancillary revenue – While a customer may come in for a discounted product or service (a so-called “loss leader”), they often end up purchasing additional items. For example, a traveler may redeem a coupon for one of your tours, but may decide to purchase merchandise or additional experiences once they are engaged.

How to Create Effective Discount Codes

Creating a successful coupon marketing campaign is more than just slashing prices. It requires strategic thinking, an understanding of your target audience, and a keen sense of timing. Here’s a breakdown of how to create discount codes that truly engage and convert:

Set a duration

Short-term offers – As we’ll discuss below, limited-time codes create a sense of urgency that encourages customers to act quickly.

Seasonal or event-based offers – Tying discount codes to holidays, festivals or special events can make your promotions feel timely and relevant. For example, a tour operator might offer a couples discount for Valentine’s Day or a summer early bird special.

Long-term offers – These are ideal for ongoing promotions, such as discounts for seniors, students or locals.

Define the discount type

Fixed amount vs. percentage – A fixed discount (e.g., €10 off) can be more tangible and appealing for lower-priced services, while a percentage (e.g., 20% off) can be enticing for your most expensive tours and activities.

Tiers – Consider offering incremental savings based on spending levels. For example, give a €10 discount on every €100 purchase, which increases to a €25 discount when they spend €200.

Specify the terms and conditions

Minimum purchase requirement – This can encourage higher spending. For example, “Use our discount code to save €20 on purchases over €100.”

Exclusion clauses – Be clear about any exclusions, such as certain dates, products or categories that don’t qualify for the discount.

Restrictions and limitations – Decide if the code can be used multiple times by the same user or if it’s a one-time offer.

Best Practices for an Engaging Coupon Marketing Strategy

As we have seen, discount codes are more than just a means to an end; when used effectively, they can drastically shape consumer behavior, drive purchase decisions, and increase brand awareness. Here are some proven techniques that can supercharge the impact of your marketing strategy:

Leverage urgency & scarcity

You’ve probably heard of FOMO (fear of missing out), an acronym that describes the state of anxiety people enter when they feel they’re not participating in an experience that others are having. FOMO is a powerful purchase driver: according to a Trustpulse study, 60% of shoppers buy something because of it. For this reason, creating discount codes that are only valid for a limited period (perhaps 48 hours) can create a sense of urgency and scarcity that drives consumers to act quickly. An example might be a weekend special on a wine tasting experience or a two-day sale on adventure activities.

Highlight hidden gems

Discount codes can draw attention to the tours and activities that are overshadowed by your best-selling experiences. For example, if a city tour is always in demand, but a quiet nature walk is less so, a promo code can bridge the gap and diversify the customer’s experience.

Reward loyalty

We have already mentioned that a loyalty program can encourage repeat business. In the same vein, another idea might be to offer your customer a discount for their birthday, possibly using a custom code. It’s a token of appreciation that shows you value their patronage, and care about them personally.

How to Structure Your Coupon Marketing Campaigns

Before creating your marketing campaign, there are a few elements you should consider:

Goals – Want to increase sales during the slow season? Or maybe you want to create more buzz around your new experiences? The goals you set will determine what is the best way to promote your discount codes.

Time frame – Define the duration of your campaign, whether it’s a flash sale or a month-long promotion.

KPIs – Set clear key performance indicators (KPIs) that align with your goals. We recommend tracking metrics such as redemption rate, user engagement, and revenue growth.

Build a dedicated landing page

Navigating a website can be an overwhelming experience, especially for first-time visitors who are unfamiliar with your offerings. To communicate the value of your offer in the most effective way, create a dedicated landing page. When designing it, it’s imperative to minimize distractions, use compelling graphics, and maintain consistent branding. Also, don’t forget to:

• Address potential buyers’ fears (for example, by stating your cancellation policy).
• Include your company’s contact information.
• Clearly state the discount code that customers must enter to take advantage of the promotion.
• Include customer testimonials and glowing reviews.
• Use video content, which can increase conversion rates by up to 34%, according to the Aberdeen Group.
• Include a CTA button that stands out and encourages visitors to redeem their discount code.
• Track your performance using tools like Google Analytics and make adjustments as needed to improve conversions.

Effective channels and touchpoints

Now that you have a state-of-the-art landing page, it’s time to let the world know about your promotions. We suggest you try the following marketing channels:

Email marketing

Even in the age of social media and instant messaging apps, email is still a powerful tool. In fact, according to a Hubspot report, the return on investment (ROI) for this marketing channel is $36 for every $1 spent. The best part is that creating a compelling newsletter is not that difficult. The key is to pay attention to these two elements:

• Avoid a one-size-fits-all approach. Segment your email list based on your customers’ past behavior, preferences and demographics.
• A compelling subject line can make all the difference. Use urgency (“24 hours left!”) or exclusivity (“Special offer just for you!”) to pique interest. As a benchmark, Campaign Monitor claims that the average open rate for emails in the travel industry is 20.2%.

Social media networks

Instagram Stories, Facebook posts or TikTok videos can all be effective ways to share discount codes: after all, social media is the primary source of shopping inspiration for nearly a third of customers. The secret to success? Post on the platforms your customers actually use. In addition, try creating polls, quizzes and other forms of content that get your followers actively engaged with your brand. The rule is simple: more interactions = more reach.

Retargeting ads

Not all websites and landing pages convert visitors on the first try. Retargeting allows you to reach back to those who have shown interest, and using a customized promo code is the way to sweeten the deal. It’s an effective strategy, as evidenced by the fact that retargeting ads have a 10x higher click-through rate (CTR) than display ads.

We recommend using platforms such as Meta (i.e. Facebook and Instagram) and Google Ads (Google search engine, Maps, YouTube, etc.) to set up your campaigns. Be sure to segment your audience based on their level of interaction and offer more aggressive discounts to those who may have abandoned a cart.

Common pitfalls and how to avoid them

The appeal of using discount codes is undeniable: when done correctly, they can drive sales and engage customers like never before. However, there are potential pitfalls that tour operators and activity providers need to be aware of. Let’s take a look at some common missteps and how to avoid them:

Discount code oversaturation

Problem: Flooding the market with too many codes can devalue your offerings. If customers are constantly seeing discounts, they may hold off on purchases, waiting for the next deal.

Solution: Make sure there’s a balance between full-price and discounted sales. Seasonal offers or discounts tied to specific events can provide a controlled approach.

Unclear or ambiguous terms and conditions

Problem: If the terms and conditions of a discount code aren’t clear, it can lead to confusion, customer dissatisfaction and potential disputes.

Solution: Always be transparent. Clearly state the terms of the discount on your landing page or website, whether it’s only valid on certain dates, for certain activities, or has a minimum purchase requirement.

Unsustainable offers

Problem: Overly aggressive discounting can hurt profitability. If you’re constantly selling at a deep discount, you may not be able to cover operating costs, which can lead to financial strain.

Solution: Calculate the break-even point for your tours and activities. Understand your costs and set discounts that maintain profitability while providing value to customers.

Tracking and Redemption Challenges

Problem: Without a system to track code redemptions, you can’t measure the effectiveness of a campaign.

Solution: Use a reliable booking and management system like Regiondo that can seamlessly track and manage the redemption of discount codes. Speaking of which…

Using a Booking System to Supercharge Your Discount Code Strategies

Implementing a discount code strategy can be a complex endeavor, involving multiple steps from creation to distribution and redemption. Using a robust booking system like Regiondo can significantly streamline this process, increasing efficiency and effectiveness. Check out the key benefits:

Seamless integration – Regiondo allows you to easily create, manage and track discount codes, ensuring that they are effortlessly integrated into your booking process without technical hitches.

Real-time monitoring – Effortlessly search, filter, enable or disable discount codes from an intuitive dashboard. Understand which codes are driving the most conversions and make timely adjustments and optimizations.

Limit controls – Prevent oversaturation by setting limits on code redemptions. Whether it’s a total number of uses, a specific expiration date, or both, you have complete control over your campaign parameters.

Improved customer experience – A smooth booking process combined with attractive discount offers improves the overall customer experience, leading to positive reviews and word-of-mouth referrals.

Ready-to-use Discount Code Campaigns

Discount code promotions can be as varied as the experiences you offer. Here are some sample campaigns that you can adapt to suit your business:

Seasonal specials

Code: SUMMERFUN20

Concept: Offer a 20% discount on tours or activities booked during the summer season.

Suggested pitch: “Celebrate the warm season! Book your next adventure with us and get 20% off. Use code SUMMERFUN20 at checkout”.

First-timer welcome

Code: FIRSTTRIP10

Concept: Encourage new customers to book by offering a 10% discount on their first purchase.

Suggested pitch: “First time with us? Get 10% off your next adventure. Enter FIRSTTRIP10 at checkout.”

Loyalty rewards

Code: LOYALGUEST15

Concept: Reward repeat customers with a 15% discount on their third booking.

Suggested pitch: “We love seeing you again! As a token of our appreciation, enjoy 15% off your next experience. Use code LOYALGUEST15.”

Flash Sale Fridays

Code: FLASHFRI25

Concept: Offer a 25% discount on all bookings made on a Friday.

Suggested pitch: “Friday just got better! Book any experience today and get 25% off. Act fast, the offer is only valid today with code FLASHFRI25”.

Special occasion offer

Code: BDAYTREAT10

Concept: Birthdays, anniversaries or other special occasions can be celebrated with a 10% discount.

Suggested pitch: “Celebrating a special day? Make it unforgettable with us and enjoy a 10% discount. Enter BDAYTREAT10 at checkout”.

Conclusion

As we have explored in this comprehensive guide, discount codes can help tour and activity providers sell more tickets, build brand loyalty and improve the customer experience. However, effective implementation of coupon marketing requires a well-planned strategy and constant monitoring.

This is where Regiondo comes in, providing industry professionals with the robust, easy-to-use solutions they need to get the most out of their promotional efforts. When you adopt our booking system, you’re not just acquiring a set of tools, you’re investing in a partner who is committed to your success.

If you’re intrigued by the potential of Regiondo and want to explore how it can revolutionize your discount code strategies, why wait? Book a demo with one of our consultants to find out how we can help your business shine.

The post How to leverage discount codes to sell more tours and activities appeared first on Regiondo.